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If you've been on LinkedIn® from the beginning you'll know that now, more than ever, the profile set-up is as simple as a few clicks. However, this can be a double-edged sword if you're one of those people who just fills in a few lines in order to achieve quick profile set-up. The same goes for you if haven't tweaked your profile to your target new brand, with each career move.While it may be easy to click the "save" button and walk away, it's worth spending some time knowing exactly what is needed to be optimized on LinkedIn® instead of breezing through and potentially missing some key tricks of the LinkedIn® trade like SEO, keywords and brand positioning.2. It's DistractingLinkedIn® also does a great job of providing a lot of [http://www.jobsonus.us/job-search/ job search] interesting information such as content & stats (profile views, profile rank, etc.) - all of which are very interesting. However, when it comes to your job search, this extra information may serve to be more of a distraction or time waster than anything else. It's one thing to use information and data to find new job opening leads, but it's entirely another to dwell on who and how many people viewed your profile. The latter won't make a bit of difference in your job search. Make a point of doing what you are there to do and then leave to focus on the next task from your job search "to do" list.

3. You're a Victim of InertiaInternet surfing across multiple tabs and devices at once has become par for the course, making each one of us susceptible to constant distraction. I can't tell you how many times I've been on LinkedIn® for a specific purpose but am then drawn away by someone's profile or post instead of accomplishing what I set out to do. This makes strategy even more important. Set aside time to do your LinkedIn® stalking and stat checking outside of your dedicated LinkedIn® job search/networking time to avoid any unnecessary time wasters.4. You Don't Have a StrategyInertia and distractions are 2 strikes against you if you don't have a solid strategy in place for your job search. Since LinkedIn® exists for a number of different purposes within one's career management, it's important to nail down exactly why you are there and what you hope to achieve before each visit. In the job search you'll want to decide if you are going there for networking, research, application submission or to generate industry visibility. Really know why you are there and stick to your plan of attack. This will have you producing more results than aimlessly wandering and hoping to land on the right opportunity or contact.5. You Don't Get How LinkedIn® Ranks YouLinkedIn® exists for two purposes: to find and to be found (think Google). Being found is just as important as having the right strategy for finding new contacts or jobs, especially among the 300 million other people. However most people unknowingly miss this critical part of career management strategy. LinkedIn® takes into account your 1st, 2nd and 3rd degree connections as well as any common factors (like groups) when returning your profile in search results.