Google's Rules - Why Does One's Site Get Penalised by Google?

With Google capturing such a huge majority of the search market (around 90% in the UK, alEasy SEO Tips To Get Your Site To The Top though Bing has made some inroads in America) it's no surprise that just about every website owner wants to rank well in Google.While many smaller website owners try out SEO strategies to increase their rankings, too many fall into the trap of following poor advice regarding things like keyword stuffing or hiding content in html tags. It's not just the smaller companies that get hit though - even massive corporations can get penalised by Google if they don't follow the rules.Why penalise at all? Are they How To Rise To The Top Of The Search Engines really that spiteful?With any argument there are two sides to the debate of Google's reaction to those breaking the rules. Firstly, you have the owner of the website. With Google commanding such a huge amount of organic traffic their livelihood could very well depend on Google. One bad decision and a ban from Google could mean the end of a business for many people.However, it's worth taking a look at the Google side of things as a webmaster. After all, understanding Google's motivation can help you avoid the pitfalls. Google has reasons for penalising sites that go well being simply enforcing and controlling a set of arbitrary rules that don't even matter.

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