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A good SEO agency will refer to their work as 'Ethical' SEO. It's a difficult term as there's normally a fine line between ethical and 'grey hat', but ethical companies work hard to promote their clients within the rules and are much less likely to come across any problems from Google. The best way to choose an ethical SEO company is to find one that will give you regular updates and reports and work with transparency.You can usually tell an ethical SEO company from a bad one within a few conversations. Ethical SEO companies are more likely to talk about which techniques they will use on your site and why they will work. They will make a completely custom plan and give you realistic results rather than attempt to guarantee something they can't google adwords ban possibly achieve, such as being the top result on a keyword such as 'holidays'.Stick with an ethical SEO company and you'll be able to utilise Google as the immense source of organic traffic that it is, rather than a something you need to worry about.
Google will constantly compare within your keywords, ads and the content of your landing page. Is important that's your ads are relevant to each others, often advertiser use the keywords which create more traffic but less relevant to the website. This action will gradually lowered the quality score of your ads, every steps to advertise AdWords must take into consideration if you want to get good result.Google SlapOften advertiser complain on their ads has been suspended or worst price has risen to double or cost above $10 per click which is ridiculous to earn profit with this price on any key words. We call it Google slap, If you encounter this situation means you need to optimize your keywords, ad or even your website landing page. Sometimes they might red flag your domain or account if you are unlucky, so be careful.Optimize Your KeywordsTo get the best bidding price possible you must choose the keyword that's very relevant to your ads and landing page. Choosing the most relevant keywords are more important than most popular keywords. A lots of advertisers has misunderstanding that popular keywords would bring in more traffic and eventually more sales, this simply not true. You might end up pay more due to your price per click is expensive and return on investment are low.Key To Success Advertise AdWordsResearch is the key to success on your advertise AdWords campaign. A proper research will help you save a lot of money on the long run. It's important that's you research for keyword with high conversion rate. There are several amazing tools and e-book out there to help you create a very impressive AdWords campaign. The best I encountered was Beating AdWords value at $67.00, you sure possible to slap Google back with Beating AdWords.
