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selected individual DNA Damage inhibitor health workers. Programme-specific key messages and use of multiple platforms and contacts represent a shift from traditional child-specific counselling, but provide the ability to reach large numbers of caregivers on repeated occasions reinforcing key messages and could therefore promote widespread and sustainable change in feeding practices. A large randomised cluster trial to improve infant and young child feeding in rural Haryana in India has shown that high levels of coverage of key messages can be reached when the programme is implemented in a comprehensive way, involving key actors who are involved with child care, including public and private physicians, primary health care staff, community health workers, women's groups and school teachers (Bhandari et?al. 2005). The second implementation strategy refers to interventions that are built on overcoming the barriers to introducing timely, adequate and properly fed complementary foods as specified in the World Health Organization (WHO) Global Strategy for Infant and Young Child Feeding (WHO 2003). Contextual variables such as poverty, level and quality of formal education, access to markets and mothers' work influence complementary feeding practices and may be difficult to overcome in the short term. However, often within these constraints, behaviours influenced by cultural norms or traditional belief systems can be improved (Gittelsohn & Vastine S1PR1 2003; Rasheed et?al. 2011). For example, feeding energy-dilute preparations, given out of fears of choking on thick purees or the Rigosertib need to ��form the stomach�� for later foods, are common and can be challenged by successful feeding demonstrations (Robert et?al. 2007). Caregivers' perceptions of motor development, such as hand gestures and reaching, taken as cues to initiate feeding, may lead to early introduction (