Kotler Marketing Management
The notion and awareness of being consistent in your marketing and advertising is not a specific thing you see discussed much on the net. Sometimes people have no notion of how vital it is, or they simply have no clue that this exists. If you fail to take advantage of this simple to know idea, then your work will not produce the kind of results you desire. What is required with this idea of consistency has got everything to do with the nature of people and ways we respond to our world. You need to think about how we behave when something happens that is unforeseen in certain situations. When these situations come about, the common response is to move away from it, and the result is the same if it happens in your marketing.
One general feature of online marketing where this result is highly common concerns squeeze pages and another site. As you know, online businesses send traffic to a squeeze page simply because they want subscribers. Right after a prospect opts in, then generally they will be shown a website that consists of a sales letter. The entrepreneur behind it has the decision to reveal a site or put it off until later. Nevertheless, there is certain risk in this business speaker in Georgie circumstance that embodies this notion of being consistent in your marketing that we will clarify.
The characteristics here concern the layout, design elements and colors of the squeeze page and the site that appears afterward in the browser. In case they are drastically different, then that represents inconsistency, distress on a greater level and low resultant conversion rates for the sales letter. The basic solution is to create the squeeze page design and style more aligned and in agreement together with the sales letter page style and design.
However the above example is applicable to other areas regarding affiliate marketing. Making review sites has been a very popular method, and usually there are several links to outside product web pages. Needless to say you cannot support all the different vendor sales page designs. What is attainable, and successful, is to make a site so it does deliver a smooth transition to the sites you are connecting to. What you must strive to do is avoid a design that is highly unusual and serves to provide a glaring contrast to any other site. Needless to say this does bring some subjectivity into the situation. Generally an efficient approach is to be aware of this and lessen irritating contrasts.
One more critical area has to do with how you talk to your readers and subscribers if you have them. We hardly ever see any glaring cases of inconsistently written marketing communications involving email marketing. But you can induce problems in what you market to any audience if it represents an abnormal or significant departure from what they may be used to receiving from you. This does not seem to be as much of a problem as design clashes, in our relatively wide experience. But yet, we do notice it at least a few times a week, and so that only indicates there is a lack of awareness of the need to have consistency in all of our promotional funnels.
