3 solutions to pur fresh spins to old marketing concepts
Are you struggling to discover a new twist to your advertising or marketing campaigns? Tired of sounding like all the others and want something totally new and fresh? Never fear. Here are 3 the way to get those creativity (and new ideas) flowing.
But before I get to people, there are some things you must do to prime the pump, as it were. What this definitely does is clear your "conscious" mind simply put muse could have an easier time sending messages for it.
First, review every piece of information about your service or product. Then, jot down all the benefits (why customers would buy those services or products).
Now make a note of all the concepts you've got used before or you've seen other individuals use before. This is an important step. You need to move the previous stuff dealt with to make room with the new. Writing those concepts down helps do that.
Okay, now it is time to start generating some fresh ideas.
1. Take another look at testimonials. Testimonials are usually great selling tools, but that is not why I want you to try this. Customers will come up with an essential benefit you i never thought about before, knowning that may become the muse for a new campaign. Scour every testimonial you will get your hands on to see if you'll be able to find new things. You might want to even try calling a number of customers for quick interviews. (Don't have testimonials? Now may well be a good time for it to solicit some.)
2. Study other ads. Flip through an ebook or start the television -- except these times focus on the ads and never the content. (I know, I know, this really is counter from what you usually do.) Which ads would you like? Why can you like them? Are those ads doing something you are able to modify to your own campaign?
The key term is modify, not copy. I don't want anyone committing copyright infringement. What I'm speaking about is using an active ad to jump-start your personal ideas. Maybe you love the usage of an evocative photo which has a single caption. Or using repetition in Mastercard's "Priceless" campaign. Or the understanding of turning the "money can't buy everything" on its head (that's essence of these campaign). Can you use that concept inside your campaign?
Another resource for nice ads is Communication Arts Magazine. Each issue showcases one of the most creative and exquisite ads found anywhere.
3. Check out that of a completely different market is doing. For instance, let's imagine you sell software products to computer professionals. Techy market, right? So, get a yoga magazine. See how that industry communicates using its audience. Now try selling your products using the same language and concepts. Take it a pace further and brainstorm ways your software method is similar to doing yoga.
Why this works: One meaning of creativity has taken two everyday ideas and combing them so that they become something original.
This is an extremely powerful approach to jolt your personal thinking and begin your muse down a different path, one you might never can see before.
A variation about this idea is usually to force a connection which has a random object as opposed to an entire industry. You ask yourself, how's your software program just like a stuffed dog? Write down everything it is possible to think of, regardless of how silly or foolish. Sometimes the foolish ideas are the types that lead on the great ones.
A final note: If at all possible, don't rush this method. Give your muse some time for you to ponder and spend playtime with these techniques. I know it often might appear to be ideas take off into your setting off of thin air, in fact that only is simply because you've given your muse hidden tools and "incubation time" to produce it happen.
