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Note that the expensive color of ice was priced at three times the price of the cheap color of ice. We chose this difference in price because previous work has shown that monkeys are able to distinguish items that are three times the value of other items (e.g., vanMarle et al., 2006). We conservatively chose which ice was cheaper based on monkeys' initial preferences; monkeys who indicated an initial preference for orange ice (AG, FL, MD) were taught that orange ice was cheap while those that indicated a preference for blue ice (AH, HR, MP, NN) were taught that blue ice was cheap. Testing proceeded as in previous token trading procedures (e.g., Chen et al., 2006; Lakshminarayanan et al., 2008). Specifically, subjects could DMXAA ��purchase�� one of the two ices by placing a token into the hand of an experimenter. At the start of each trial, the experimenter learn more placed his hand open to receive the monkey's token. At the same time, he displayed a small dish holding the amount of ice to be traded. Upon receiving a token from the monkey, the experimenter brought the dish up to allow the monkey access. Once the monkey had eaten all the ice, the dish was reloaded, and the next trial began. Each monkey received two sessions of 12 trials with the order of the first color counterbalanced across sessions. Following the price learning phase, monkeys moved on to the preference assessment phase. The goal of this phase was to see if learning the price of the two ices affected the monkeys' preferences for each of the two colors. To test this, we gave the monkeys a free choice between the two colors (i.e., they could take the ices without having to purchase them using their tokens). The preference 17-DMAG (Alvespimycin) HCl assessment phase was identical to the initial preference phase; monkeys again received a free choice between the two colors on the sliding trays. Importantly, the experimenter presenting the trays to the monkey was blind to which ice color had been cheap and which had been expensive, and thus could not influence the monkeys' choices. Assuming monkeys were indifferent between the two ice colors initially, we could test whether monkeys show human-like price effects by examining whether they reliably chose the color shown to be more expensive in the price learning phase when choosing in the preference assessment phase. Results We first tested to see if monkeys had an initially strong preference for one of the two colors of ice in the initial preference phase. Two of the monkeys showed a strong and significant initial preference (HG: 12.5%, p = 0.0003, JM: 25.0%, p = 0.02) and thus were dropped from further testing. All other monkeys did not show a significant preference (FL: 29.2%, p

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