EBay Powerseller's Guide to Auction Ad Design

Use this space to let your potential buyer know exactly what they will be bidding on. It's the first product image they will see after clicking on the search listing item; make it count.Section 3This is the information section. It's where you will highlight the strong points of your product, hopefully convincing the viewer to make a bid. Be careful here not to bore the viewer with paragraphs of product information. In the case of many niche products, your viewer will already know what they are looking at. It is more important to describe the product condition and package inclusions so that the bidder knows exactly what they're bidding on. Detailed pictures are a great way to tempt that potential bidder. The old saying "a picture is worth a thousand words" has never been more true. These days with free image hosting sites such as Picture Trail it has never been easier to make your advertisement hosted-image friendly.Section 4Whilst your auction listing may provide the appropriate space for postage costs, we've found it quite useful to display specifics within the bulk of the advertisement itself. The same applies for payment methods. What better way to remind your potential bidder that you accept a bank deposit from their favorite bank as well as their credit card. Any warranty offered with your product should also be listed here. Again, let the bidder know exactly what they're bidding on.Section 5Finally, we list the terms and conditions for your auction. Use this space to further elaborate on your warranty statement in the previous section, as well as your postage time disclaimers and any other liability disclaimers you may with to include should an unfortunate occasion arise, even if only a typographical error. The key here is to include what you know. If you are not sure about something it is better to omit it rather than look foolish contradicting yourself. For thème boutique ebay certainty, consult the necessary authority on your subject in question.Ok, so there you have it. Your advertisement is now designed and you have a template calling card that your current and future clients will recognize your good business through.2. Keyword SuccessThe most obvious and often most underestimated source of online auction success is the auction title; what good is the most attractive advertisement in the world at the world's best bargain if no one gets to see it?There are several options for highlighted listings, bold listings, super bold listings, stroked listings - all of which require varying degrees of payments. As mentioned at the beginning of the piece we are looking for the best value for money, which in our opinion is the regular auction listing with a small standard gallery picture. This is the most common (and package-wise, cheapest) form of auction listing and thus a perfect way to measure the success of our listing.Now most (if not all) auction sites will only give you a capped number of characters for your title so it is important to use this space as best you can. Based on eBay's 55 characters main titles limit the first way to attract attention is by printing the entire title in capital letters. In a sea of lower cased rambling the capitalized title is quite effective.