If you work with URL Shorteners?

Recently, the next happened to me, I wrote my regular weekly newsletter and posted it on my own site. Since this would be a longer WordPress URL, like countless other webmasters, I used a URL shortening intend to get this to link more usable and manageable.

I posted this shortened Hyperlink to Twitter and placed it inside my weekly email posting... immediately I began getting emails from my subscribers and followers... the web link fails, you have to have developed a mistake.

Which can be easily done, when I checked the link, I found that the shortening service wasn't functional and providing the dreaded "Page Not Found" response. To compound the problem, I was while using Google URL shortener Goo.gl as well as it had been Google everyone assumed larger than fifteen was on my small part. What i'm saying is Google is Google.

Previously, I was using bit.ly but had switched to Goo.gl, well - because it is Google. And everything is more effective with Google; this became the 1st time something We used with Google we had not worked as planned. Also it just wasn't my links, no links with Goo.gl were working. No big loss, unless you were linking your Black Friday & Cyber Monday traffic throughout these shorteners. Ouch.

However this describes the full question of regardless of whether you should utilize a link shortener?

A URL link shortener functions redirecting your shorter connect to the longer one you might have created their database. If this is a perpetual 301 redirect, after that your SEO benefits should pass through to your longer link. No harm done. In case your shortening service works on the 302 temporary link then SEO just isn't passed through on your longer link because the engines like google only check this out link as temporary.

Every one of the top URL shorteners like a custom short url uses 301 redirects so they really are SEO friendly, if they're working!

Because of this SEO perspective, there is absolutely no reason to never use these shortening services, besides they are ideal for sharing links and having your links available.

I only started using those link shorteners due to Twitter which only provides you with 140 characters to produce your point. These shorteners may also be beneficial to sharing and spreading your links online. However, in a single way employing a URL shortener is very little smart marketing move as you are quitting power over your link, putting it in another woman's hands, in this instance Google's.

When it decreases, or they decide to not url to your content for some reason, you're in trouble. Same goes for bit.ly, these are accountable for your links. Maybe this doesn't happen count a great deal whether it is an overall link, but if you a have an affiliate link in there, you can't change or alter it.

Or perhaps imagine, you might have 10's, even 100's of 1000s of these shortened links spread all over the web, bringing valuable SEO PR back to your site. Suddenly the service or company goes under and all sorts of your links disappear from the web overnight.

Web services and sites go bankrupt or change directions constantly, and so the above scenario is just not out of the question. Should you be using and according to these shortening services to deliver both traffic and SEO to your web page, then you need to ask yourself.