Why All Your Advertising Needs To Have A Social Meida Element To Be Effective

This is why every marketing campaign needs to have a social element.Stats Taken from "2012 Social Marketing Marketing Industry Resort" by the Socail Media Examiner:• 59% of marketers are using social media 6 hours a week or more• 74% of marketers reported that social media marketing has increased their site traffic• 85% of marketers that the number 1 benefit of social media marketing is generating more business exposure• 93% of B2B marketers use social media marketing to market their businessSocial Media Marketing Basics• Be social - make content interesting, buy vine followers engaging and fun - don't take yourself too seriously• Combine social with paid and see powerful results• You still need a good offer, and engaging web content• Be sure and have a reason for them to leave their data• Give value first (my motto) - give away as much as you can• Social is 2-way so involve people in the conversation• Peer to peer sharing is the best way to get your message spread and heard

In this way I can have a broader reach and have more people see the value that I am giving.2 blog posts or more a week is ideal. They don't have to be huge but they do need to be helpful and engaging. Then you need someone to monitor and utilise each platform. Content is all very well but you need to engage with people who see it and be sure and have a 2 way conversation.In an ideal world you should be posting on Twitter several times a day plus 4 or 5 good re-Tweets. Facebook needs a similar amount of attention as does Google+ and LinkedIn. Pinterest needs 3 to 5 posts a week, which can come from other platforms but a few original ones now and then are a bonus. Use pictures and video, engage with other pages and sites and get involved in the conversation.All this takes time and effort and most companies who start this do not see it through. The average time for a campaign to last is a month or less before other things take president and the people involved stop doing their tasks. That is why it is so important to get the staff to buy in to what they are doing. This is not a short term plan; they have to be in it for the long term to see any disenable result to the bottom line.Create some ground rules and policy• Define where you will have a presence• Have a clear set of ground rules• Will ideas be central / independent / team sourced• Respect confidentiality of information (be discreet)Content rules• Entertain• Inspire• Inform• Start conversations• Teach• Take partForms of content• Infographics• Pictures• Graphs• Slide share• Video• Podcasts• Checklists• White papers / reports• Blog posts• Micro blog posts• Idea cloudsTop tips for successFollow industry experts and leaders and emulate what they do and say. Then use the automated systems to send that content to your Facebook, Pinterest, Tumbler and Google+ pages.