Why a Company Should Look for Facebook Fans?
It seems, more and more businesses are looking for fans on Facebook for their any particular brand, now one might ask why are they searching for fans? Well the answer is simple. Internet today is the primary marketing platform for any type of company. Almost all the individuals of the created and still creating countries are hooked on to the internet. More and more people are spending their leisure time on the internet, rather than on Tv, which was the trend of the previous generation. From recent surveys we know young individuals invest at least some of their online time on Facebook. So, it is only all-natural for marketing individuals to target people on Facebook.
Syncapse's Research on Facebook fans
Marketing group open up fan pages on Facebook and wait for people to turn out to be fans for their particular brand. A recent research done by Syncapse has shown that an average Facebook fans is worth about 1 hundred and thirty dollars. This is true only for highly effective social marketers. So, Facebook fans are indeed fantastic for only these businesses that can make much more profit through online social marketing.
Whats in it for the customers?
From a consumer's point of view becoming a Facebook fan for a specific brand is lucrative for them too. If they use Facebook often, then they clearly will log into their profile and as soon as they login, they will see updated news from their favorite brand that they are fan of, on their homepage. They can talk about goods with other Facebook fans of that particular brand and make informed choice on any particular product. This behavior is not similar to what one would do when they see an advertisement of products on Tv, but this is much better. In the finish the consumer are the ones who are happy with the products.
Companies with more consumer understanding
If we believe from the company's point of view, it is clear that they can understand the customer much better and also know from the Facebook fan pages what customer is really searching for and then use that understanding to improve their goods and marketing technique. There are many companies who have made major modifications to their products primarily based on online consumer reaction.
Current state
There are currently 1.4 million active fan pages on Facebook and one can search for their favorite brands and goods and become fan easily. Becoming a Facebook fan is not permanent. One can usually use the "eliminate me from fans" link to stop becoming a fan. It is a good concept for those who spend time on Facebook, simply because they acquire much more knowledge on the brand or products that they like.
